The British government and the private sector have both contributed to a £1 billion deal that seeks to place the UK at the head of the artificial intelligence industry. The deal includes almost £300 million from more than 50 technology companies, and will be coupled with 1,000 new government funded AI PhDs to help drive the UK's research expertise. It comes after the European Commission last week called for a 20 billion euro (£17bn) investment in artificial intelligence across the European Union in order to catch up with Chinese and US research. It also comes after a recent report by the House of Lords, which proposed a list of recommendations for the UK to become a global leader in AI innovation. That report concluded that the UK is uniquely positioned to shape the development of artificial intelligence, but a code of ethics is needed so it benefits mankind.